Mark Ashton and C. J. Davis reflect on Archbishop Thomas Cranmer's impactful contribution of the "Book of Common Prayer," and how the Anglican church today should apply the principles which sanctioned its writing.
Their helpful advise is applicable beyond their denomination (Anglian), as their heart of service unto the Lord and their fellow believers is something we all can learn from.
Ashton and Davis highlight the importance of planning for the service leader. That person would have to, as an offering unto the Lord, spend effort and time deliberating how to strike a balance between "gripping the interest and attention of the congregation, and communicating the seriousness of what is happening." The affirm the helpfulness of involving new individuals into the role, so as not to fall into having the role "restricted to some priestly caste." For them, training of new service leaders would require a balance of "encouragement and criticism."
With regard to announcements, they reiterate the importance of planning. They affirm that saints are not to be so involved within the church activities that they are unable to interact with the social world "outside," and that guilt should not be the main motivator to force congregants to attend activities/events. The authors suggest notice sheets and information desks as ways to further improve the communicating of announcements.
From Pages 95-8 of Worship by the Book
Leading the Service
The role of the service leader becomes more significant as more careful planning goes into the service itself. Well-prepared leading can make the difference between outsiders feeling welcome or not. It can help the congregation to grasp the theme of the service. But over-preparation can lead to dullness, and there is a place for spontaneity, impromptu humor, and off-the-cuff remarks as well.
The person leading the service must seek to achieve a balance between gripping the interest and attention of the congregation, and communicating the seriousness of what is happening. Some service leading is good at holding attention but communicates a sense of superficiality. It may be characterized by humor and quick wit but convey the flippancy of a TV chat show. Another style of leading is minimalist (often the refuge of the person who has spent little or no time in preparation). It may be justified on grounds of "not drawing attention to the personality of the leader," but it misses a valuable opportunity to edify the congregation. The bare announcement of a hymn or song number with no reference to the meaning of the words we are about to sing usually indicates that this is one part of the service that the service leader has not bothered to prepare. Recall David's "I will not offer to the LORD my God burnt offerings that cost me nothing" (2 Sam 24:24). All too often Anglican church services have amounted to "sacrifices of praise and thanksgiving" that cost very little, certainly in terms of time spent in preparation by the person who leads them. No wonder they have been so ineffective for edification and evangelism and so monstrously dull for those who come (or prefer, perhaps wisely, not to come)!
If service leading is kept mainly in the hands of one person, it has the advantages of continuity, familiarity, and (so long as that person is suitably gifted) a uniformly high standard of leading. If the service leader is also the main Bible teacher in the church, the service leading will be another way he is able to teach doctrine to the congregation.
On the other hand, where service leading is a team ministry, the individuals involved may be able to prepare their own (smaller) part of the service in greater detail, with closer attention to its different aspects. A team ministry also publicly displays the corporate nature of the church's ministry and provides an opportunity for new individuals to be drawn into the role. Wherever possible, we should avoid giving the impression that Christian ministry is a one-man show.
In this matter it is probably best to try to have our cake and eat it, hard though that may be to achieve! We need the example of strong, theologically astute service leading to set the standard, but we also need to make clear that this role is not restricted to some priestly caste. It is healthy to see a new face and to hear a new voice fulfilling this ministry from time to time. But it must be done as well as possible, and that will mean training people to draw the best out of them by encouragement and criticism. Good leading draws less attention to the personality of the leader and focuses more attention on the purpose of the service.
The Notices (or "Announcements" in much of the English-speaking world)
These are often one of the dullest parts of a church service. But while the weekly services are the hub of the church's structured life, there will be other meetings radiating out like spokes from that hub, and the life of a church fellowship during the rest of the week is important. Ideally the church leadership will be checking very carefully that church activities do not grow and grow so as to invade and monopolize the leisure time of the congregation members and thus remove them from all normal social intercourse with the non-Christian world. But there will be some midweek meetings of the church that need to be advertised in the notices on Sundays.
So we should not be ashamed of the notices or try to stick them away in some corner of the service where they will do least damage. But neither should we let them become the opportunity for the minister to "have a go" at the congregation, heaping guilt onto them for past and possible future sins of omission, like failing to book for the Parish Weekend. No church should run on guilt, and the notice about an important meeting (like a monthly prayer meeting) must be carefully worded.
Once again, preparation is the key. The notices must be carefully prepared. They will not be well delivered if they are drawn from scraps of paper hastily assembled in the vestry just before the service begins. Careful preparation enables us to convey important information in the most efficient and concise way. Notices have a notorious tendency to fill more and more time. They need to be pruned of all excess verbiage. Where a notice sheet can be provided, it will save valuable service time. Or attention may be directed to a notice board, where further details of an event are available for those interested. Larger churches will sooner or later discover the value of an Information Desk, where inquiries of all sorts can be dealt with individually and sensitively, and where publicity handouts and fliers can be available in quantity.
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